Rightswype press kit
Boilerplate, factsheet, and brand assets for journalists, podcasters, and brand collaborators. For interview requests or to fast-track a time-sensitive story, email press@rightswype.com — replies within 48 hours.
Boilerplate (~70 words)
Rightswype is an India-first dating app built around intent. Every profile declares whether they're looking for a long-term relationship, casual dating, or friendship; the matching algorithm prioritises mutual fit. Selfie-verified profiles earn a green tick. Same-city matching, DPDPA-compliant data handling, and instant in-app account deletion. Built in Bengaluru. Available on web at rightswype.com, plus iOS and Android.
Factsheet
- Name
- Rightswype
- Tagline
- Dating, the right way.
- Category
- Lifestyle · Social Networking · Dating
- Launched
- 2026 — India-first soft launch
- HQ
- Bengaluru, Karnataka, India
- Platforms
- Web (rightswype.com), iOS, Android (via EAS)
- Pricing
- Free. Optional Plus and Gold premium tiers in INR.
- Languages
- English (Indian English)
- Coverage
- India only at launch. All major Indian cities.
- Compliance
- DPDPA 2023 · IT Rules 2021 (intermediary)
- Data hosted in
- Mumbai, India (Supabase ap-south-1)
Quick facts
- Selfie-verified profiles get a green tick — face-matched server-side, never shown to other users.
- Match by intent: long-term, casual, or friendship — declared upfront so first messages aren't guesses.
- City picker covers every major Indian city; same-city profiles surface first.
- Photos and bios moderated by automated systems before going live.
- Report flow auto-blocks the reported user for an hour while a human reviews.
- Account deletion is instant and end-to-end — no soft-delete. Only a minimal compliance record (email, last IP, last sign-in) is kept for 180 days per IT Rules 2021.
Brand assets
Logo, wordmark, and screenshots are available on request. Email press@rightswype.com with what you need and we'll send a packaged ZIP within 24 hours. We can provide:
- Wordmark + heart logomark — SVG, PNG (transparent), PDF
- Brand colours: coral
#fb5f78· sunset#ff7a59 - App screenshots (web, iOS, Android) — 1284×2778 portrait
- Founder portrait (headshot) on request
Talking points
- Indian dating apps are mostly Western-built or copycats with surface-level localisation. Rightswype is India-built, India-hosted, DPDPA-native — not a port.
- The intent filter (long-term vs. casual vs. friendship) is unusual in the Indian market and reduces the friction of opening conversations.
- Selfie-match verification specifically addresses the catfishing concern that has historically suppressed female participation on Indian dating apps.
- Privacy-first architecture — column-level RLS, instant account-cascade-delete, 180-day compliance log (IT Rules 2021 Rule 3(1)(h)) is the only retention, transparent to users in the Privacy Policy.
Contact
press@rightswype.com — interviews, comment, story collaboration. Within 48 hours; faster for time-sensitive deadlines.
For everything else see /contact.